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Halyards

We're building a family of brands united by a vision for advancing human flourishing by integrating applied social science research insights into the  design of products and services for everyday life, work, and community growth
Canoe Trip

 "In any given moment, we have two options: to step forward into growth, or to step back into safety." 

 -Abraham Maslow 

Inspired by the Sailboat Metaphor (a “halyard” is the main rope used to hoist the sail of a sailboat) our name invokes the figurative act of “raising our sails” in pursuit of growth. We integrate insights from applied positive, humanistic, and existential social sciences research into programs that help people heed Maslow's call to "step forward into growth." Our mission is to radically expand both the quantity and quality of opportunities people have to transform themselves, their organizations, and their communities.

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The Sailboat Metaphor by Scott Barry Kaufman articulates an update perspective on Abraham Maslow's "hierarchy of needs".

Our work is based on multidisciplinary applied social science research. We explore ideas and insights from that research on the Halyards Substack. Join us there to take part in the conversation, learn more about our approach, and share your own ideas about the future of growth!

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Let's Grow!
Ballston Quarter
Arlington, VA 22203

© 2025 by Halyards Group, Inc.

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